Hayk Babayan✱
Brands that look like they mean it. Identity, motion and web for founders who care how things look — six years, 150+ identities, from seed-stage startups to Anthropic and OpenAI.
AnthropicOpenAITech 404VenHubGlowbrightAgroLinkEIFPlug and Play
I design identities that still make sense a year after launch — clear marks, a system every teammate can use, and motion that gives the brand a pulse.
Selected work
13 projects • 2020–2026
Kansai Sakura
Kansai • Packaging & motion 2023
Izanami
Izanami • Brand identity 2025
LUMO
LUMO • Photo manipulation 2025
TenshinVisions
TenshinVisions • Identity & brand system 2025
CGHire
CGHire • Identity & motion 2026
LoopA seed-stage identity that had to look funded
AgroLink • Brand identity 2025
LoopTeaching a model what good design looks like
Anthropic • Claude Design 2026
Teaching a model what good taste looks like
OpenAI • Design evaluation 2026
LoopDecks that won a national grant
Tech 404 • Pitch & presentation 2025
LoopSelling an autonomous store in one glance
VenHub • Visual design 2024
Identities for eleven small businesses
Glowbright • Brand systems 2024
Logos across twelve industries
150 Identities • Freelance 2022–
A motion curriculum for fifteen students
EIF • Teaching 2024AboutYerevan → worldwide
Based in Yerevan
Based in Yerevan6years in practice
150+identities shipped
12industries
1city, worldwide clients
Illustrator · Photoshop · After Effects · InDesign · Figma · Premiere · DaVinci · Procreate
Experience
- OpenAIDesign taste & motion evaluator (contract)
- TasteMakersDesigner
- AnthropicDesign Prompt Expert, Claude Design
- Tech 404Graphic Designer
- AgroLinkBrand identity
- GlowbrightBrand & web design
- VenHubVisual design
- EIFMotion & design instructor
- Upwork / Fiverr150+ identities
- Top 20 Startups — Plug and Play Armenia (2025)
- National Grant — Armenian Government via Tech 404 (2025)
- Investment Winner — Buissup Global Forum, team lead (2022)
- Selected EU Educator — EIF Graphic Design Program (2023)